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Saffrons Blog

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Friday Finds - New Designs for Mida and a giveaway

Saffron Craig - Friday, November 04, 2011

These are some designs I did for Mida, a boys wear label. Janet's design philosophy is to create clothes for boys that are, well, boyish and fun; sized from 1- 6. I think they look quite different from anything else out there. I bought last season's range my sister's boy and she loved them.

The current range is inspired by her son Thomas's and his love for trains (yep real name and I think quite fortuitous). Thomas has lots and lots of trains that he can happily play with for hours. His love of trains has helped bond with his dad who also loves creating tracks and choo-choo games with him. 

Using the inspiration of Thomas's love for  trains Janet asked me to design these fabrics for Mida inspired by trains and my Snails and Ladder print while using strong Mida colours blue and red. I am really pleased with the result.


 

We chose the bottom left as the most successful design with a twilight feel. The second on the bottom was chosen for the jeans as the colours look great against denim.

 

They look great as shorts. So much fun.




The Range consists of four pieces.

Midnight Express cotton twill shorts
Train Track hemmed knit denim jeans
Train Track detail pocket knit denim pull-on pants
Train pj's.

 

You can buy them online here and at selected retail outlets. 

We are lucky enough to offer you a give-away. For a chance to get all 4 pieces for free—being a set of pj's, 1 pair of jeans, 1 pair of pants  as well as a pair of Midnight Express shorts valued at $120.00—all you need do is leave your name and email address below. Please make sure you confirm your email address by clicking on the link you'll receive in an email.

Wow how generous it that. The winner will be chosen on the 12th of November.
 

Enter the give-way

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Debbie Markowitz commented on 23-Nov-2011 09:43 PM
Adorable fabrics! Love the colors.
Julianna commented on 23-Nov-2011 06:24 PM
Since previous newsletter I got on my desktop magical lands - this line is gorgeous!
Jodie Slee commented on 13-Nov-2011 10:45 AM
Love the fabric!! Thank you for the opportunity :)
Toni Apthorpe commented on 13-Nov-2011 08:55 AM
These are just AMAZING for any little man who loves trains :-) Toot Toot!
Kate clark commented on 11-Nov-2011 10:55 PM
Chugga chugga toot too cute!
Salley Govey commented on 10-Nov-2011 08:01 AM
These clothes look perfect. Nice comfortable shapes made with such gorgeous fabric. Two clever lassies! Just perfect for the 2 year old in my life.
Kylie commented on 08-Nov-2011 03:05 PM
What great fabric. It is so hard to find nice boys fabrics around. This range will do very well.
Anne Tse commented on 07-Nov-2011 10:06 AM
I wish Mida would consider making these shorts in larger sizes say up to size 12, so my son can grow in with the brand. Another wonderful design from Saffron! Yay! I love that dark blue colour one! Wish it comes in bed sheets too ...
redberry commented on 06-Nov-2011 07:02 PM
Great train fabric, cool clothes for boys.
Jacinta Stone commented on 06-Nov-2011 11:54 AM
Cool! I have definitely entered - my son is train obsessed! Guess you won't be releasing these fabrics publicly though! Fingers crossed!
Carmel Morris commented on 06-Nov-2011 11:33 AM
My four year old would love this.
Kirstin Bokor commented on 05-Nov-2011 10:59 AM
Yep, trains! trains trains trains.... gotta love them.. Your designs are yet again gorgeous. My son is obsessed with Thomas, but I draw the line at dressing him in corporate motif garbage. Thank you for making it easy to keep both myself and my son happy.
Laura commented on 04-Nov-2011 10:21 PM
These are gorgeous,we love trains! :)
Jennifer commented on 04-Nov-2011 08:28 PM
So lovely to see wonderful boy fabrics!
Kylie C commented on 04-Nov-2011 07:26 PM
My son is obsessed with trains too. I am currently in hospital after having emergency surgery and he drew a train track and brought some trains in so i could play with them while recovering.
Deb R commented on 04-Nov-2011 07:10 PM
Ohh I have a 5 year old boy who would love this!!! thanks for the chance in your wonderful giveaway :)
Justine commented on 04-Nov-2011 07:03 PM
Love, love them & the print. :)
Lesley Fletcher commented on 04-Nov-2011 06:40 PM
Awesome boys stuff, love it!


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